Central to any new business acquisition program is having proactive conversations with good quality prospects. Ascendia Works allows you to scale your client acquisition program by developing a sales engine that consistently delivers appointments or leads to your front-line sales force.
Marketing invests a considerable amount of effort and money having your organisation attend conferences or deliver roadshows. Make sure you have a reliable partner that will follow-up interested parties from conferences in a timely manner and maximise the opportunities at hand.
Before prospecting, make sure your sales team are empowered with good quality prospect data. Even if you use data from a trusted source, the data will not be 100% current. Also, augment your data with additional data points, providing meaningful insight back to your business.